Apple wants to protect users’ privacy, but they must also sign a commitment to stick with Apple forever.
Instead of iPhones and hardware devices, Apple now wants to sell users new services such as music, magazines, games and online TV. Besides, with iOS 13 Apple also wants to sell more users a completely new service. That is privacy, and in order to protect your personal information, users will have to sign a commitment to stick with Apple.
A new feature has just been released by Apple with iOS 13, which is “Sign in with Apple”, which will change the way users access applications on the iPhone. Instead of registering an account with personal email, or using a social network account like Facebook and Google, users can log in with their Apple ID application.
When opening applications that require account registration, users can click on “Sign in with Apple” and then authenticate with Face ID or Touch ID. This feature will create a random ID address, which even you don’t need to know what the ID address is. This address is provided to developers, to help them manage your information when using the application.
If the application requires you to register for an email address, Sign in with Apple can also create a random email address to provide to the developer. That means your personal email address will be kept confidential, and every email that the application sends will be automatically forwarded to personal email, similarly if you want to send feedback.
This Sign in with Apple service will be released with iOS 13, and it will be completely free. Yet to use it, your iPhone needs to be supported to upgrade to iOS 13. Therefore, you will have to give up your old iPhone 6, to buy a new iPhone as iOS 13 has no longer supported devices from iPhone 6 or below.
It is a great effort to protect user privacy. While Facebook and Google both offer the same login feature, you do not need to create a new account, just link your existing social network account to access the application. The services of these two internet giants allow access to all of the user’s personal data.
The company will force developers to integrate Sign in with Apple into their apps, if the app also has a Facebook or Google login feature. Of course developers won’t like that, because Sign in with Apple will prevent them from collecting any data from users. But it will be very beneficial for users.
The company shows that privacy can also become a service, but if users want to protect their personal information, they must commit to using Apple devices. So even though Apple ‘s privacy protection features are free, it also helps motivate users to upgrade new devices or switch from other platforms to iOS.
This may be a smart step for CEO Tim Cook, when the Android operating system is still a nightmare for privacy issues. But each has its price, if the user accepts the exploitation of personal information, they can use free services and devices with more attractive prices. So it can be seen that the price of privacy in the current internet and social networking era is not really cheap.