Google is proceeding changes that only paid business users can use the ad blocking extensions on Chrome with full functions, and this point can push users to switch to other browsers.
According to 9to5Google, Google is planning to practice ad–blocking extensions on Chrome for business users only. This is matching to their announcement at the beginning of this year. Google proposed the changes that make the ads blocking function on existing extensions not work as usual anymore.
Even though this announcement got many objections but, it seems this software giant does not intend to step back. They informed that, after these changes, only Google business users could use ad blocking extensions.
In the short term, this idea can bring Google more revenue from advertising, but in the long run, it could cause damages to themselves. It likes they are encouraging users to switch to other browsers supporting ad blocking such as Firefox.
Will only paid-business users be blocked ads?
Google’s proposal at the beginning of this year, called Manifest V3 – will cause a huge transformation for extensions on the Chrome browser. It changes the licensing system entirely. This also means the popular ad-blocking programs like uBlock Origin – which uses API webRequest of Chrome to block ads before ads are downloaded – will not activate. Because with Manifest V3, Google will stop providing the blocking ability a specific request before downloading it in webRequest API.
Of course, these changes are not impressive to everyone. Many people have complained about this move of Google when it deprives the control ability of users and, it also encourages users to use other alternative services.
“Chrome only does not support the ability of ad–blocking of WebRequest API in Manifest V3 project, not on whole webRequest API (even ad-blocking feature is still applied for business users).”
By another saying way, only paid business users can block the unwanted contents. According to 9to5Google, this maybe means the business customers can develop their own Chrome extensions, not for ad blocking purposes. For others, Google will keep the changes announced from this January.
Although it will make many people uncomfortable, the cause of these changes is easy to understand: The heart of Google’s business form is still advertising.
“We are starting to see the inconsistency in Google’s concerns is increasing. Google relies on advertising revenue, so anyone can understand why they make this move.”Sean Wright, an independent security consultant, said
What can users do?
Many users will give up Chrome if it does not have an ad blocking extension so that time, Firefox is a bright candidate. However, Firefox also has many problems with extensions recently. Typical to raise such as when they suddenly get a subscription expiration error. It takes a few days for Mozilla to fix all issues.
A remarkable point, these changes will not stop working of ad blocking software, but the efficiency level on extensions is still unclear.
Currently, Google has distributed its statement, showing the attitude of Chrome on ad blocking extensions. They also emphasize that they are still working on V3 Manifest project for the community.
“Chrome supports using and developing the ad blocking extensions. We are working actively with the developer community for receiving feedback. We are also improving the design of the filtering system towards privacy to limit the amount of browser sensitive data shared to third parties.”
Currently, Wright recommends to users switch to Brave – an ad blocking browser runs on Chromium platform.
“Brave is built based on Chromium, so all current Chrome plugins and even browser themes run on it. That could lead to an increase in the number of users of this browser in the future.”Wright recommended.