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iPadOS: When Apple goes against the times and smiles for Google

iPadOS: When Apple goes against the times and smiles for Google

. 4 min read

While Google tries to replicate Android to both TVs and watches, Apple separates the operating system between smartphones and tablets. This giddy act can be considered a scornful smile aimed at the current situation of the Android tablet.

Android Tablet OS?

From a variety of angles, the launch of the iPad OS is a firm affirmation of Apple’s dominance in the tablet market. Even when iPhone is crushed by Android smartphone market share, Apple still easily tops the global tablet market with nearly double sales of Samsung’s No. 2. Even in the top 5, there is an Android tablet manufacturer not using Android-of-Google: Amazon with the Fire sold … losses.

Similar to smartwatch or TV, the tablet shows that Android’s position on the phone cannot spread to other areas. As a result, Google was defeated by an opponent with a much higher average price. And now, that competitor is also putting salt into Google’s wounds by launching an independent, (relatively) separate operating system for tablets.

Bad, less-optimized interface has made Android impossible to succeed on tablets.
Bad, less-optimized interface has made Android impossible to succeed on tablets.

Obviously, the green robot cannot go in the same direction. One of the reasons why Android does not attract users on the tablet is because the interface is too bad: most manufacturers / developers do not spend the time optimizing software but only reuse what was created on smartphone. Separating the OS for the tablet from the smartphone OS will make this division even deeper. The effort the developers have to spend on the Android tablet app will be larger, and they will neglect the tablets running Google’s operating system.

Apple has a full range of reasons

Like Microsoft or Ubuntu, Google tries to bring a successful OS to expand into new types of devices. Only Apple is going in the opposite direction: with iPadOS, Apple now has … 6 specialized operating systems for each device category. Google tries to squeeze in while Apple has separate.

iPadOS is the promise that, the Apple tablet experience will be even more unique than the Apple smartphone experience.
iPadOS is the promise that, the Apple tablet experience will be even more unique than the Apple smartphone experience.

Because Apple has all the reasons to bring the iPad and iPhone apart from each other in terms of experience. An independent version of iPad OS will cost developers a lot of work, but they really have no choice when Apple holds the most ambitious user block. To serve this “god” block, 2 separate optimal experiences for smartphones and tablets are needed.

For example, the iPhone has just gone through a major change phase when removing the Home button. The role of touch gestures becomes more important than ever on the Apple smartphone experience. On a big screen like the iPad, these gestures won’t be really suitable as users will have to move their hands too much.

Needless to bother with Google

Can Google follow Apple, creating an extremely optimized personal experience for Apple?
Can Google follow Apple, creating an extremely optimized personal experience for Apple?

Then again, not until 2019 did Apple realize that the potential of the iPad should not be limited to features shared with the iPhone. In 2017, iOS 11 launched with the “big step forward for iPhone, big jump for iPad” promotion. On this version, Apple launched many features exclusively for the iPad: the dock opens a new application, a new multitasking screen, a new number-entry mechanism (“pull” the letter key instead of having to open the numeric keypad)… 

Previously, on iOS 9, Apple launched many multitasking features including split screen or display video frame on other app screen. iPadOS launches as a milestone showing that the iPad and iPhone will become extremely separate. iPhone will not run iPadOS, nor support the mouse, nor expand the memory via USB. There will be no widgets on the Home screen nor open the app in a small window on the right corner of the screen… The iPhone will probably never be compatible with the Pencil pen.

No, because Google has abandoned new tablet development since 2015 already!
No, because Google has abandoned new tablet development since 2015 already!

Apple’s message is clear: the iPad is really no longer a large version of the iPhone. There will be no “hidden” competition between iPads and large smartphones. iPad will expand to compete directly with PCs.

It is not to compete with Android tablet, because even Google left without making tablet anymore .